Barclays | Worth Every Penny

In the world of finance, building an emotional connection with customers can be a challenge. Barclays and Redwood DBBO, however, were determined to not only improve brand consideration but also change the way people felt about the bank. Their target audience? Stressed first-time homebuyers seeking not only financial guidance but also a glimmer of hope. The catch? They needed results fast.

The solution? A series of captivating documentary films that delved into the weird, creative, and wonderful things people do when they own their homes. These stories were not just about homeownership; they were about dreams, inspiration, and the unique journeys that transform a house into a home.