K-Way

What's the best way to bring an established brand into the Social Media space? K-Way had a small social media following and wanted to engage a younger audience. We collaborated with Niko B (Musician & YouTube Influencer) to make a series of high-end social media posts inspired by current trends on Tik-Tok and Instagram - with K-Ways new range of waterproof coats as the centerpoint.

Niko liked the work enough that he asked if he could use these videos to tease the release of his new track “Got My Number” ahead of its official release date.