Pyrenex

OOH Advertising

Story

For Spring/Summer ’22 Present Agency asked us to make the video and photo campaign assets for Pyrenex’s UK Brand Launch. French outerwear specialist Pyrenex wanted a UK targeted campaign created against urban and rural backdrops to heighten the versatility of Pyrenex’s apparel and outerwear and pay homage to the brand’s mountainous background.

‍

Agency

Present Agency

Littlefilm

Production, Shoot & Post

Deliver

1 x 1”00’ Lead Film

1 x 1”00’ Hero Vertical

5 x Socials Per Film

3 x OOH Advertising

Digital & Print Photography

Workflow

Advertising Clearance
Logistics
Production Management
Casting
Model Release
Styling
Makeup
Crewing
Call Sheets
Shoot
Drone
Location Clearance
DIT
Edit
Feedback
Grade & Sound
Versioning
OOH Clearance
Delivery

‍

Results

The digital campaign video was uplifted for Out of Home Advertising;

Displayed in the London Underground station Oxford Circus, which sees over 8 million passengers travel through it a month, directing people to key retail partner, FLANNELS.

‍

The campaign was run in influential fashion news blogs HYPEBEAST and Complex.

Online the Campaign saw +126% uplift in impressions vs target,

and a +359% post engagement vs target.

Littlefilm